India Lingerie Market Growth, Share, Size, Outlook and Report 2025-2033
India Lingerie Market 2025-2033
According to IMARC Group's report titled "India Lingerie Market Report by Product Type (Brassiere, Knickers or Panties, Shapewear, and Others), Material (Cotton, Silk, Satin, Nylon, and Others), Price Range (Economy, Premium), Distribution Channel (Mass Merchandizers, Specialized Stores, Online Stores, and Others), and Region 2025-2033", the report offers a comprehensive analysis of the industry, including India lingerie market growth, trends, and regional insights.
How Big is the India Lingerie Industry ?
The India lingerie market size was valued at USD 5.4 Billion in 2024 and is projected to grow to USD 12.0 Billion by 2033, with an expected compound annual growth rate (CAGR) of 8.40% from 2025 to 2033.
India Lingerie Market Trends:
The Indian lingerie market transforms and grows because awareness increases, urbanization rates rise, and people shop online. Major trends in the Indian lingerie market include the growing demand for premium and designer lingerie, and Indian women becoming more aware of and concerned about the fashion, comfort and quality of lingerie. Brands fashion new styles, introduce eco-friendly fabrics and use size-inclusive designs to address the wide range of consumer desires of them, while social media and celebrity influence popularized intimate apparel so it is now a mainstream fashion category. Online shopping's rise has affected the lingerie segment too. E-commerce allows more privacy and broader choice than regular stores offer. Several factors suggest lingerie increasingly serves to express oneself instead of composing the core of everyday clothing.
Lingerie taking inspiration from athletic wear is growing in popularity. It includes smooth, wireless bras and sustainable fabrics. It responds to the need for products that are practical and chic for busy, active women. The rising demand for plus-size lingerie in the country is also being met by regional key players who are capturing market shares by offering inexpensive plus-size fashionable lingerie as an alternative against the international market players. Due to the rise in disposable income and changes in social norms, the India lingerie market is likely to remain dynamic and competitive.
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India Lingerie Market Scope and Growth Analysis:
There's a large untapped market for lingerie in India as more and more women are entering the workforce, incomes are rising, and fashion needs are changing. Tier II and tier III cities are emerging as an important market with better Internet penetration and online shopping availability in non-metro cities. Western fashion styles have influence. Lingerie brands introduce shapewear, bridal, and wellness as core intimate apparel offerings. Demand rises for higher-end intimate apparel. These factors also contribute to increased spending in the lingerie market. Direct-to-consumer (D2C) brands experience growth, competition increases because of this, and existing companies must improve their products for customer engagement.
Attention on the feminine body increased and health issues for women arose, which also drove women to desire purchasing quality lingerie. Fashion influencers' partnerships with lingerie brands have promoted lingerie and made it more credible with consumers. Technological advancements such as AI size recommendations, virtual fitting rooms along the lines of the trend of online shopping are pushing the market forward. The young and fashion conscious population of India along with the emergence of new retail formats will provide ample opportunities for both domestic and international manufacturers in the India lingerie market.
India Lingerie Market Segmentation:
The market report offers a comprehensive analysis of the segments, highlighting those with the largest India lingerie market share. It includes forecasts for the period 2025-2033 and historical data from 2019-2024 for the following segments.
Breakup by Product Type:
- Brassiere
- Knickers or Panties
- Shapewear
- Others
Brassiere represents the most widely used product type
Breakup by Material:
- Cotton
- Silk
- Satin
- Nylon
- Others
Cotton holds the majority of the market share
Breakup by Price Range:
- Economy
- Premium
Economy holds the majority of the market share
Breakup by Distribution Channel:
- Mass Merchandizers
- Specialized Stores
- Online Stores
- Others
Mass merchandizers holds the majority of the market share
Regional Analysis:
- North India
- West and Central India
- South India
- East India
North India exhibits a clear dominance, accounting for the largest India lingerie market share
Competitor Landscape:
The report offers an in-depth examination of the competitive landscape. It includes a thorough competitive analysis encompassing market structure, key player positioning, leading strategies for success, a competitive dashboard, and a company evaluation quadrant.
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Other Key Points Covered in the Report:
- COVID-19 Impact on the Market
- Porter's Five Forces Analysis
- Strategic Recommendations
- Market Dynamics
- Historical, Current and Future Market Trends
- Market Drivers and Success Factors
- SWOT Analysis
- Value Chain Analysis
- Comprehensive Mapping of the Competitive Landscape
- Top Winning Strategies
- Recent Industry News
- Key Technological Trends & Development
If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.
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