India Alcoholic Beverages Market Research Report, Share, Growth, Size and Outlook 2025-2033
India Alcoholic Beverages Market 2025-2033
Base Year: 2024
Historical Years: 2019-2024
Forecast Years: 2025-2033
Market Size in 2024: USD 145.50 Billion
Market Forecast in 2033: USD 175.60 Billion
Market Growth Rate: 1.90% (2025-2033)
The India alcoholic beverages market size reached USD 145.50 Billion in 2024 and is expected to reach USD 175.60 Billion by 2033, exhibiting a growth rate (CAGR) of 1.90% during 2025-2033.
India Alcoholic Beverages Market Trends:
A transformation is occurring in the India alcoholic beverages market, fueled by changing behavior, changes in how people live, and the impact of global drinking cultures. Urban millennial and Gen Z consumers are increasingly preferring premiumization, gravitating towards craft spirits, boutique wines, and artisanal beers and away from mass-produced alcohol, low-calorie and low-alcohol beverages have developed given the rise of health-consciousness among consumers with beer, light beer or hard seltzer and herbal or plant-infused liquors. In addition, social media and social media influencers are affecting consumer choices.
Curated cocktails and the emphasis on mixology continue to trend across urban bar settings and home consumption, along with regional beverage options. Local distillers are utilizing the ingredients and flavors from across India to adopt a new identity in an already saturated market. The growth of new retail formats and legalization of alcohol delivery in some locations add to convenient services offered and product availability. The growth of these trends as consumer preferences shift from quantity to quality, the consumer has laid down strict expectations for personalized, culturally relevant, and premium drinking experiences.
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India Alcoholic Beverages Market Scope and Growth Analysis:
The India alcoholic beverages market covers various segments including beer, whisky, rum, vodka, gin, wine, and new-age beverages like craft cocktails and hard kombucha. With increasing urbanization, growing levels of disposable income, and growing hospitality sectors, the market is set for sustainable growth. Also noteworthy, in tier-2 and tier-3 cities, consumers are showing interest in branded and premium products. Compare to what consumers were, many consumers are shifting and increasing spend towards alcohol. Additionally, government support for local agriculture, and development of indigenous raw materials are leading to the creation of regional brands that appeal to many consumer tastes.
Furthermore, FDI and collaborations with global beverage companies are driving advancements in product and package innovation, and market access though more robust distribution networks. Innovations in packaging formats, cold-chain logistics, and digital marketing have led to increased consumer engagement, presence and loyalty. Improvements in strategic licensing in multiple states are leading to additional retail opportunities. The emergence of local entrants and domestic-scale microbreweries is also increasing the distinctiveness of product development and contributing to a more diverse portfolio of offerings, if you will. Overall, the demographic and economic variables affecting the India market indicate a scalable and strong future for the alcoholic beverages market, one which is framed by consumer enthusiasm on the demand-side, and the supply-side.
India Alcoholic Beverages Market Research Report and Segmentation:
The market report offers a comprehensive analysis of the segments, highlighting those with the largest India alcoholic beverages market share. It includes forecasts for the period 2025-2033 and historical data from 2019-2024 for the following segments.
Category Insights:
- Beer
- Wine
- Still Light Wine
- Sparkling Wine
- Spirit
- Baijiu
- Vodka
- Whiskey
- Rum
- Liqueurs
- Gin
- Tequila
- Others
Alcoholic Content Insights:
- High
- Medium
- Low
Flavor Insights:
- Unflavored
- Flavored
Packaging Type Insights:
- Glass Bottles
- Tins
- Plastic Bottles
- Others
Distribution Channel Insights:
- Supermarkets and Hypermarkets
- On-Trade
- Specialist Retailers
- Online
- Convenience Stores
- Others
Regional Insights:
- North India
- South India
- East India
- West India
Competitive Landscape:
The report offers an in-depth examination of the competitive landscape. It includes a thorough competitive analysis encompassing market structure, key player positioning, leading strategies for success, a competitive dashboard, and a company evaluation quadrant.
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Other key areas covered in the report:
- COVID-19 Impact on the Market
- Porter’s Five Forces Analysis
- Strategic Recommendations
- Market Dynamics
- Historical, Current and Future Market Trends
- Market Drivers and Success Factors
- SWOT Analysis
- Value Chain Analysis
- Comprehensive Mapping of the Competitive Landscape
- Top Winning Strategies
- Recent Industry News
- Key Technological Trends & Development
Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.
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